Safety should be taken serious…

…but serious does not have to mean boring. For Bayer Antwerp we produced a safety instruction program containing all essential information on safety procedures and guidelines. We shot video material on site to be able to show the different installations and the many general and installation-specific safety provisions. We also called upon the acting skills of several Bayer-employees who enacted different safety procedures and possibly dangerous situations. The program is guided by a voice-over and by an animated figure, Bavo, who interacts with the voice-over and the user in a playful way. At the end of the program, a series of test questions is presented which allows Bayer to assess the degree to which the users have captured the essential information, before providing them on-site access.